Marc Rovira is the general manager of Mimcord, a European industrial company specialized in paper yarns and cords. His way of leading is based on something very clear: having a purpose and putting it into practice with consistency.
Since taking on the role, he has driven a deep transformation. Not only in what Mimcord produces, but in how it is produced — with a firm commitment to sustainability, innovation, and a rigorous yet human-centered approach to work.
Marc understands every part of the process and values each person’s role on the team. He knows that real change starts within, with a culture built on high standards, shared commitment, and a long-term vision.
At Mimcord, it shows. Because when the purpose is clear, the work gains meaning. And things happen.
